Your ads look great but convert terribly.
The average conversion rate across e-commerce sits under 2%. Most brands chase visual appeal while ignoring the framework that actually drives results.
You need conversion-oriented visuals, not just attention-grabbing images.
Start With Technical Quality
Your minimum resolution should hit 1,200×628 pixels. This ensures professional appearance across every device and platform where your ads appear.
Poor image quality kills credibility before your message gets heard.
Most platforms compress images during upload. Starting with higher resolution gives you buffer space for maintaining visual integrity after compression.
Choose Authentic Human Interactions
Authentic imagery increases consumer trust 2.4 times more than stock photography. Show real people genuinely interacting with your products.
Skip the polished studio shots with fake smiles.
Your audience spots manufactured authenticity immediately. They want to see themselves using your product in realistic situations, not perfect scenarios that feel disconnected from their reality.
Understand Safe Zones
Different platforms crop images differently. Your critical visual elements need protection from automatic cropping across various display environments.
Keep essential product features and human faces in the center third of your image.
Social media feeds, email clients, and ad networks all apply different aspect ratios. Planning for safe zones prevents your key message from getting cut off when platforms resize your content.
Select Images Strategically
Visual content gets 94% more views than text-only content. Your image selection should communicate value before text elements get processed.
Choose purpose-driven visuals that support your conversion goal.
Every image should answer the question: “What specific action do I want viewers to take?” Your visual should prime that decision, not just grab attention for attention’s sake.
The brain processes visual information faster than text. Make that processing time work toward your conversion objective instead of just creating momentary interest.
Your visual framework determines whether pretty pictures become profitable campaigns.