Advertising Agency, Eugene, Oregon
Marketing for Conventions
Conventions are communities -- and communities need great marketing to grow. Weldwood Marketing helps convention organizers attract attendees, sign sponsors, and build the kind of loyal fan base that comes back year after year and brings their friends.
Convention Marketing That Grows Attendance
Growing a convention requires more than a Facebook page and word of mouth. Without a solid digital strategy -- paid advertising, email marketing, local SEO, and a professional website -- you're leaving attendance and sponsorship revenue on the table. First-year conventions need visibility. Growing conventions need retention and acquisition working at the same time.
What You Get When You Work With Weldwood Marketing
We build convention marketing systems that grow attendance year over year and make your event the one people put on their calendar first.
Convention Website and Ticket Flow
A compelling event site with clear program info, guest and vendor listings, and a friction-free ticket purchase flow that converts visitors.
Paid Social Campaigns
Facebook, Instagram, and Reddit campaigns that reach your target fan demographics -- driving registration, badge upgrades, and hotel bookings.
Email Marketing for Attendees
Pre-event excitement campaigns, programming announcements, and post-event re-engagement sequences that build a loyal annual attendee base.
Sponsor Attraction Materials
Digital pitch decks, audience data, and sponsor landing pages that make it easy for brands to say yes to your convention partnership.
SEO for Convention Discovery
We optimize your event for organic search so new attendees find you when they search for fan conventions or expos in your region.
Real-Time Campaign Reporting
Live dashboards and weekly updates on registration velocity, ad performance, and email metrics -- so you always know where you stand.
Are You Showing Up?
When fans in your region search for comic-cons, fan conventions, or expos near them, does your event appear? If you're not showing up in search, in targeted social feeds, and in the inboxes of past attendees, you're invisible to the audience that would love what you've built. Let's fix that.
Our Process
We build convention marketing campaigns in four phases -- from strategy through post-event reporting.
1. Audit
We assess your event's current marketing, past attendance data, sponsorship history, and competitor conventions in your space.
2. Build
We build your campaign assets -- website, ads, emails, and sponsor materials -- ahead of your promotional launch window.
3. Launch
We activate the full campaign across paid, organic, and email -- with regular optimization throughout the promotional cycle.
4. Grow
Post-event, we analyze results and build a year-round strategy that grows your attendee base and sponsorship revenue heading into next year.
Let's Get Started!
Bigger conventions start with better marketing. Book a Discovery Call with Weldwood and let's grow your event.