Advertising Agency, Eugene, Oregon
Marketing for Events
Empty seats are expensive. Whether you're running a community festival, a corporate summit, or a multi-day convention, Weldwood Marketing builds the digital campaigns that drive ticket sales, registrations, and buzz -- before, during, and after the event.
Event Marketing That Actually Sells Tickets
Event marketing has a unique challenge: you have a hard deadline and a finite audience. Every day without a solid digital strategy is another seat unsold. Most event organizers know that social media alone isn't enough -- but building a full campaign across email, paid ads, SEO, and PR feels overwhelming when you're also running the event itself.
What You Get When You Work With Weldwood Marketing
We build full-funnel event marketing campaigns that drive ticket sales from announcement to sell-out.
Campaign Strategy and Planning
A complete marketing plan with timelines, channels, budgets, and milestones -- built around your event date and attendance goals.
Paid Social Advertising
Facebook, Instagram, and TikTok campaigns that put your event in front of the exact audience most likely to attend and buy tickets.
Google Ads for Events
Search and display campaigns that capture high-intent audiences searching for events like yours in your region.
Email Marketing
Campaigns to past attendees, your subscriber list, and new prospects -- with sequences that build excitement and drive conversions.
Event Website and Landing Pages
A compelling event site with clear ticket purchase flow, FAQs, speaker or lineup info, and urgency triggers that drive sales.
Analytics and Real-Time Reporting
Live campaign dashboards and weekly reporting so you always know ticket velocity and can make adjustments before it's too late.
Are You Showing Up?
When people search for events in your area or type your event name into Google, does a compelling result appear? If your event doesn't have strong digital visibility, you're relying on organic word of mouth -- which rarely fills a venue. We build the campaigns that change that.
Our Process
We run event marketing campaigns through a four-phase process timed to your event lifecycle.
1. Audit
We review your event brand, past attendance data, current channels, and competitive landscape to build the smartest possible campaign strategy.
2. Build
We create all campaign assets -- ads, emails, landing pages, and content -- and configure your tracking and analytics setup.
3. Launch
We go live across all channels and execute the campaign timeline, monitoring performance and optimizing in real time.
4. Report
Post-event, we deliver a full campaign performance report with insights that make next year's event even more successful.
Let's Get Started!
Ready to sell more tickets? Book a Discovery Call with Weldwood Marketing and let's build your campaign.