As the digital landscape rapidly evolves, so does the language and strategy around search engine optimization. With the rise of AI-powered search engines and large language models (LLMs), businesses are asking: How do we ensure our companies show up in these new search environments?
The Many Faces of SEO in the Age of AI
Right now, there are at least six different acronyms floating around for SEO in these platforms:
- SEO
- GSO (Generative Search Optimization)
- AI SEO
- LLM SEO (Large Language Model SEO)
- LLMO (Large Language Model Optimization)
- AEO (Answer Engine Optimization)
- GEO (Generative Engine Optimization)
While the terminology is still settling, the core idea remains the same: optimizing your digital presence so that both traditional search engines and AI-driven platforms can find and understand your business.
What Matters for AI SEO?
AI search engines are using much of the same data as Google, just in new ways. As we continue to test and learn, here are the elements that experts say are most important:
- Website Structure & Content: Make sure your site is well-organized, with clear navigation and comprehensive content, including FAQs.
- Local SEO: Continue optimizing for local search—this remains crucial.
- Original Research: Unique insights and research on your topic help establish authority.
- Industry Expertise Content: Demonstrate your expertise with in-depth, relevant content.
- Awards & Certifications: Highlight any recognitions or certifications your business has earned.
- Reputation: Maintain positive reviews on Google, Yelp, and industry-specific platforms.
- Testimonials & Case Studies: Showcase real-world results and satisfied clients.
- Schema Markup: Use structured data to help search engines understand your content (if you’re already doing this, keep it up!).
The Bottom Line
GEO (Generative Engine Optimization) is becoming a more common term, but whether you call it AI SEO, LLM SEO, or something else, it’s all about adapting your SEO techniques to new technologies. As the landscape becomes clearer, we’ll share more detailed strategies and recommendations.
At Weldwood Marketing, we pride ourselves on staying ahead of the curve. Our team is committed to keeping up with the latest trends and advancements in digital marketing, especially as AI and search technologies evolve. We continually adapt and refine our strategies to ensure our clients remain visible and competitive in an ever-changing digital landscape.
Ready to take your digital presence to the next level? Book a call with our team today to discuss how we can help your business thrive in the age of AI-driven search.